To reach the market, a finished cosmetic product does not only need to be performing and appealing: first of all it has to be safe. Let us bear in mind that the majority of Personal Care products are applied daily, or even more times a day, on our bodies, thus safety is more than essential!
What is needed to launch a performing, appealing and safe finished product in 2020?
One could say the innovative functional ingredient, one could focus on naturally derived raw materials, one could prefer inventive active ingredient giving the product a specific function. ROELMI HPC opinion? We would say Preservative!